GateWay on the lightrail
Posted on 09. Jan, 2010 by Tony Arranaga in News
Looks like METRO has a campaign underway to encourage students at a local community college to not only use lightrail and a nearby station. One of my readers (Jim) alerted me to a commercial for GateWay Community College which not only showcased the school but also made a point of flashing the words ‘take light rail to campus’ across the screen. Jim then found this YouTube video (posted in October) which appears to be an introduction to the new transit system (or at least geared toward an alternative transportation newbie). Jim commented on how great this would be for all local businesses along the light rail to raise location awareness. (Jim also shares his thoughts on 10 easy ways to promote your business along the light rail here)
I agree with Jim, however I think there might be more to this story. Last April, METRO released a list of the busiest (and slowest) light rail stations along the 20 mile line. Out of 28 stations, the Montebello and Sycamore/Main stations were the busiest…while GateWay’s 38th Street station (which sits across the street from the school) was the slowest. Sean Holstege reported on the story here. Holstege wrote how former METRO CEO Rick Simonetta was disappointed with the findings and that Simonetta wanted to talk with college officials to better promote the station. Looks like this is mission accomplished… but how are the station numbers now?
Trying to find a station near you? Check out the Valley Metro’s station map here or Valley Metro’s trip planner here.
