10 easy ways to promote neighborhood events along light rail
Posted on 26. Jan, 2010 by Jim McPherson in Featured, News
February is right around the corner, and what does that mean? Why the start of oodles of historic home tours in central Phoenix, that’s what. Willo is February 14, Coronado (Brentwood) is February 28, and Windsor Square is March 7.
The two “W” neighborhoods border light rail, and that got me to thinking. What free or low cost things can “light rail adjacent” neighborhoods do to promote their home tours to light rail riders? Or for that matter, other events throughout the year, such as block watch parties, holiday luminaries, etc.
Which naturally leads me to, drum roll please…
Jim’s Top 10 List of Free/Low-Cost Things Light Rail Adjacent Neighborhoods Can Do To Promote Their Events to Riders
- Add nearest light rail stop and map on your website.
- Add light rail stop on any press release you issue.
- Add light rail stop on any print ads you do.
- Add light rail stop on any billboards you do.
- Pitch stories about neighborhood residents who use light rail to Valley Metro and media.
- Advertise on light rail buses and stops (if and when advertising is approved).
- Communicate light rail news and information at neighborhood meetings.
- Use social media to communicate to light rail fans and advocates.
- Create a light rail special discount for your event.
- Encourage neighborhood businesses to participate in the Metro Max shopping discount program.
My singing voice is such that I haven’t “toured” since my junior class play (along with 25 others in the cast drowning me out). The only tours I’ll be taking are those historic ones noted above. I hope you do too.
