The art of advertising
Posted on 08. May, 2010 by Tony Arranaga in Featured, News
A photo on my Facebook page received a few comments this past week. The image shows a METRO light rail train wrapped with an ad from Cox Communications. In case you’re reading this and you live outside of Arizona, Cox is one of the local cable, internet and phone providers in the Phoenix market. The company is rolling out a new ad campaign called ‘What makes your business different?’
“We saw an opportunity to partner with METRO Light Rail to penetrate the downtown market where our customers work while giving them a moving piece of art to appreciate right outside their windows. We’re a local business and wanted to support our local public transportation system which connects us to customers we share.”
-Hyman Sukiennik, Vice President/Cox Business
Also in the release from Cox:
The creative concept came from R&R Partners which commissioned New York artist, Chris Buzelli on behalf of Cox Business. Buzelli’s oil paintings have been featured in the pages of Rolling Stone, The New York Times and US World News & Report. The art featured on the train is an original oil creation and part of a six part series that will be seen in different mediums.
You may recall, METRO decided last year to reverse an earlier decision and allow advertising on trains and platforms to raise revenue after a budget shortfall. Now you know the backstory to some of the advertising that you see on our light rail system in Phoenix.
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